Sonia Allen Makeup Artist

5 December 2017
Read More

As part of our recent Wedding Trends shoot at Pialligo Estate, we chatted with one of Australia’s hottest makeup artists, Sonia Allen, to get all of her expertise on the perfect bridal makeup experience.

Sonia is one of Australia's hottest makeup artists.

What should brides look for in a makeup artist?

Someone who makes you feel comfortable. It’s important you feel that you can be honest with your artist about your likes and dislikes because their objective should be to make sure you’re happy. Look for someone that can also offer you expertise with knowing what would really suit you.

Experience, skill, time management and hygiene are essential and a mark of a seasoned professional. The morning of your wedding day can be a time full of nerves and you want to trust that the artist you have chosen is focused, calm and able to deliver no matter the circumstances.

Should I get a trial?

Most definitely! A trial is a good opportunity to try on the makeup for a day, see how it wears and observe it in different lighting. This way you can provide feedback to your artist if there is anything you want tweaked for the wedding day.

A trial is also a great chance to see how you like working with your artist before the big day so that you know you will be able to relax.

Apart from anything, trials are also great fun! You get to learn all about the latest and greatest products, pick up tips along the way and learn what suits your features. You can also ask questions about skincare and other beauty related concerns.


How far ahead should I book my makeup artist and have my trial?

Popular makeup artists can book out many months in advance. If there is someone whose work you really like, we suggest contacting them straight away to check that they have your date available.

Trials can be organised any time from a year to 6 months before the wedding but there are no rules, consult with your makeup artist.

How long does it take to get my makeup done on the day? How long per Bridesmaid and Mother of the Bride/Groom?

Allow approximately 1hr for the bride and 45mins for the others.

Part of our service is to provide a run sheet for the morning of the wedding so that you have an exact idea of our arrival and estimated completion time. Our run sheet incorporates setup time and touchups at the end, with plenty of time before you have to leave for the ceremony. This helps make for a relaxed morning and ensures you get time for some beautiful family and bridal party portraits if you choose to have your photographer there.

Any tips on how to coordinate a seamless look between hair and makeup?

When designing makeup for a bride, I always like to get an overview of the whole picture: What is your personal style? How do you usually wear your makeup and hair? Where are you getting married (beach/urban/hotel/winery etc)? What does your gown look like? Once I have these details, it becomes easier to match hair and makeup with the rest of the wedding styling.

Asking questions and looking at inspiration images is also always helpful!


I’ve never worn makeup before, can you help me work out what I like?

Yes. For women who don’t often wear makeup or who don’t wear much makeup, you can still have fun without it feeling ‘too heavy’.

The key is to start very minimal and work out which facial features you’d like emphasised. Together with your artist you can build on the look until you feel comfortable.

What are your favourite traditional looks?

This is such a hard question to answer as there are so many different ways to wear makeup.

I think it’s always important to get the bride’s skin looking flawless – but not heavily made up! Glowing radiant skin is such a statement in itself, you almost don’t need too much else.

Minimal chic will always be timeless and is definitely a favourite of the artists on our team.

We also love lashes and when a bride embraces a bold lip!


What are your favourite wedding makeup trends at the moment?

Beautiful skin, “the glow”, winged liner, dusty rose lipstick, barely there lipstains and groomed brows are among my current faves.

How do I make my makeup last all day?

Hire a great makeup artist! A professional artist will be able to apply makeup in a way that is designed to last. We co-ordinate between layering product so that the design looks great to the eye, feels weightless yet still translates to camera (which is known to bleach up to 40% of colour from the face).

A good skincare regime at home also help the makeup application to last. A trial is a good opportunity for you to discuss skincare with your artist and follow their recommendations.


Can you help me get my skin ready in the lead up to the wedding?

Of course! At your trial we can do a skincare consultation and offer our advice and product recommendations.

We also encourage all our brides to join our Bridal Beauty Countdown. It’s a program where you will receive tailored advice and prep tips for all things skin, hair, nails and body related each month in the lead up to your wedding. It’s like a personalised beauty coach.


I have sensitive skin/allergies, can you still put makeup on me?

Before we apply makeup we always check for allergies and sensitivities. Our artists only carry professional makeup and skincare products that are non-irritating and not overly fragranced. Patch tests can always be performed if you have particular concerns.

How much does bridal makeup cost?

We offer a bespoke bridal service which means price is dependent on number of people, location, time of ceremony and which artist will be assigned to your booking.

Feel free to get in touch at to make an enquiry. Our bookings co-ordinator can then put together a quote for you based on the details of your booking.

To see some more of Sonia’s gorgeous bridal makeup artistry, take a look at our Wedding Trends article from the same shoot.


Get in the know – sign up to MYRTLE NEWS